My journey into graphic design started in a Year 8 graphic design lesson, where I remember sitting in the classroom and thinking, “Yes, this is what I want to do.” Alongside that, I also had the childhood dream of becoming a professional footballer because every football-loving kid has to dream big, right?

My route into design wasn’t completely straightforward. I was encouraged to take a different path at GCSE and failed, which meant I had to work hard to find my way back towards graphic design. After completing a similar qualification at college, I went on to complete an additional foundation year before finally starting my graphic design degree at university. I was proud to graduate in 2015 with a 2/1 Bachelor of Arts (B.A.), Graphic Communications degree.

Looking back, that journey reminds me of the same dedication I had when I played football. Progress doesn’t always happen overnight – it takes commitment, resilience and the determination to keep working towards your goal.

Football has always been a huge part of my life. I started playing from the age of 9, and even those early days on the pitch, the game has always been something I’m passionate about.

Although I have now stepped away from playing football after starting a family, my love for the game has never left. The creativity and connection that make football so special continue to inspire the way I approach design.

As a football-mad graphic designer, I believe great branding shares many of the same qualities as a great team. It needs a clear identity, a strong game plan and something that people can connect with.

I combine my passion for football and creativity to help businesses build brands that represent who they are, connect with their audience and give them the confidence to step onto the pitch.